A persona is a role or character that we use to base our application around. They are
scenarios based on user research of those that our application is targeted towards.
We create personas in order to grasp the mindset of the possible people who are using
There are a number of ways to represent personas. The ideal situation would be to go
out and ask real people and use them for your pictures. Other ways include stock photos
from Google, cartoons or even dolls. However the downside of the last 4 is that they lack
empathy or even being taken seriously within your team.
Templates can change depending on your needs. Include/Exclude any info you need to.
A user journey is a series of steps (typically 4-12) which represent a scenario in
which a user might interact with the thing you are designing.
They are used either:
A prototype is a draft version of an application you’re wanting to build. There are
numerous ways of doing prototypes and many variants in what is classed as a prototype.
Each of them have different levels of detail and are used for different things.
Sketches, working models, representational model and video or photo demonstration
are to mention a few. There are so many ways to categorise prototyping but (in my
opinion) we’ll just divide these between Hi-Fi and Lo-Fi prototyping.
These simply stand for High-Fidelity and Low-Fidelity. This just corresponds with the level
of detail that you want to include in your prototyping. Something like a sketch is classed
as Lo-Fi, whereas something like a working model is considered Hi-Fi. Lo-Fi prototypes
are often used to present suggestions, rather than test out ideas like a Hi-Fi prototype.
User testing is a method of assessing the usability of an application. It’s used to observe a
user’s behaviour in how they use an application or a process they execute where you
want your app to fit in.
Rule #1: Observe what your users do more than what they say they do. Users are better
at telling you what they don’t want, rather than what they do want.*
*Please note: There are numerous rule #1’s in UX.
For example, that 50% of survey respondents claim they would buy more from
e-commerce sites that offer 3D product views. Does this mean you should rush to
implement 3D on your site? No. It means that 3D sounds cool. People simply guess or
rationalise how they might act or which features they’ll like; it doesn’t mean they’ll
actually use or like them in real life.
Be prepared with questionnaires to get what you need from a user, and often film the
For further reading check out UX myths!
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